The digital field (intelligent field, IFIELD) is one of the main trends in the oil and gas industry for the coming decade. The approach to the digitalization of assets is changing: companies no longer have time for multi-year transformation programs, and all the necessary business effects are needed right now. Experts of the ITPS Group of Companies presented an innovative approach to the cost-effective management of extractive assets based on the Russian AVIST Oil&Gas platform. The key is to industrialize production optimization processes and generate business cases on an ongoing basis.